Our Story
It all began with a little book…
In 2018, our founder, Nick Bonney, was working with boutique hotels when he found himself in Buenos Aires, Argentina. Upon checking into Home Hotel, he received an unexpected gift from the hotel’s owner that sparked an idea… and Journey Maker was born.
The gift was a small book filled with the owners local gems—her favourite places to grab a coffee, the best second hand shops, even some hidden bars you’d never find yourself.
But there was something special about this book, it was making Nick feel like a local.
From that moment, the team at Journey Maker have worked relentlessly to create a way to help others experience the world through the eyes of locals.
Our AI-powered platform combines local knowledge and machine learning to give a more inspired way to plan and book travel.
Our vision is to redefine the way the world plans, books and shares travel
We’re on a mission to make travel planning as enjoyable as the journey itself, blending AI-driven personalization with the authenticity of human recommendations.
By turning trip planning into a collaborative, gamified experience, we will foster a global community of explorers who share unique insights, promote sustainable tourism, and unlock the potential of underexplored destinations.
Experience is King
At the core of our vision is the belief that everyone can be an influencer—not just content creators but hoteliers, locals, and everyday travelers—transforming their knowledge into value and reshaping the travel industry from a fragmented, transactional model to a connected ecosystem of inspiration and commerce.
Journey Maker is more than a platform; it’s a movement to make travel personal, impactful, and accessible for everyone, creating a future where exploration and connection fuel the global travel experience.
Our Team
Our team brings deep domain experience and a passion for travel. We are experienced leaders with over 20 years in the brand, marketing and tech industries, specialising in data and performance-based innovation with a customer-centric approach.
Our team also includes leaders in tourism and luxury hospitality, providing unparalleled insights into the travel industry.
