How we boosted revenue and automated guest engagement for this boutique hotel
The results
We grew revenue per guest by 37% with data-driven offers and deals
Reduced guest enquiries by 4.87 hours a week
Increased repeat bookings by 66% with guests wanting to come back for more
The brief
Keep the guest at the centre of everything we do
Satisfying guest expectations is at the core of every business and operational decision made by THE BLUE Hotel in the picturesque Sydney suburb of Bondi. Owner William Matthews, implemented digital operations in 2019 which helped streamline the operational process. However, it was missing the ‘human touch’ pre and during stay.
Passionate about building fun and exciting experiences, THE BLUE Hotel asked the team at Journey Makr to help them enrich every stay, for every guest with a fully digitised experience.
Understanding the customer is becoming increasingly important to hoteliers, and technology can help capture guest data and automate interactions to improve guest conversion and retention.
However, these tools are mainly used by larger hotels.
How we did it
Step 1.
After signing up THE BLUE Hotel supplied their logo and any key assets.
Step 2.
In under two weeks our world-class team of storytellers created them a digital branded guide with the best things to eat, drink, see and do in the local area. We then added a few hidden gems from the team at THE BLUE Hotel.
Step 3.
Within minutes we seamlessly integrated into their existing pre-stay journeys with no coding or APIs.
Unlocking local revenue streams
Journey Makr also generates new revenue streams for THE BLUE Hotel. Guests are automatically sent the local Guide at time of booking and encouraged to plan ahead. With bookable experiences seamlessly integrated into Guides, THE BLUE hotel automatically earns up to 15% from some of the experience tour bookings and sends direct 0% commission leads to local small businesses.
Journey Makr gives hoteliers the option to decide whether they want to generate affiliate revenue, send direct leads or donate to local community project funds
Linking the property with their local community
THE BLUE Hotel also use their Journey Makr Guide to strengthen and build stronger community relationships by supporting and promoting local hospitality businesses, tour operators, indigenous experiences and local events such as the Bondi Festival with free direct leads.
Having the ability to ‘feature’ key events and experiences in their Guide allows hotels to promote things that are sustainable, purpose-driven and seasonably important.
“One of the best things about our stay at the Blue Hotel was their digital local guide. We hadn’t been to Bondi before and the guide helped us find some awesome spots and stuff to do. Definitely coming back to see more.”